You heard it here first kids - PayPerPost, the original blog marketing company, where all press is good press, has secured another $7 million in financing. Some say lightning doesn’t strike twice, but it obviously does for Ted Murphy. (And seeing as how I’m their top earner right now, at over $12,000 earned in less than a year, I hope lightning continues to strike!) Some of you might remember an announcement from the start up last fall that they had secured $3 million in funding through Draper Fisher Jurvetson. Now they’ve got another $7 million in their pockets, from existing investors like Inflexion Partners and Village Ventures. Along for the ride this time is a new player, DFJ Gotham.

PayPerPost recently announced a new marketing tool called PPP Direct, where advertisers can work with the blogger of their choosing for a small 10% markup, which puts PayPerPost on a playing field with sites like Sponsored Reviews and Review Me.

With over 6,500 advertisers, and 28,000 bloggers (known in the community as “posties”), and over 125,000 sponsored blog entries, one can only wonder what young Ted Murphy (how old is that guy, anyway?) will do with his new funds. In a press release, Ted said he planned to use the cash for infrastructure, visibility, and professional expertise. That’s all well and good, but I hope they always remain a small enough company that I feel comfortable enough to show up to their offices or email Ted personally. That’s part of what’s captured my heart with PayPerPost. I (typically) don’t feel like just another cog in a big corporate wheel. Ted attempts to make everyone feel like a part of the community, and it would be a shame to lose that.

One can only hope that with this additional funding, we’ll see a lot more advertiser growth as well, so that when I log in, the amount of opportunities to choose from is staggering. Right now, I think the growth has been more on the blogger side, and we need more advertisers to achieve a balance.

*Update - Michael Arrington beat me to the punch. I’m not sure if that’s being in good company or not. He only beat me because I stopped typing this post to feed my kids. Ah, the hardships of being a mommy blogger!