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I’ve posted a bit about Apogee and their search engine marketingSearch in the past, and recently read on their website that they’ve joined SEMPO. What’s SEMPO? it’s the Search Engine Marketing Professional Organization. SEMPO was founded in 2002 and the educate people about search engine marketing. What does this mean for us? It means Apogee Search is going to continue to advance as a search marketing industry leader.
Apogee’s focus has always been on “customers, not clicks”. Have worked with click through advertising, I completely understand their perspective. Click throughs in advertising and online marketing don’t do any good if they aren’t turning into leads and sales.
Technorati Tags: Apogee, search engine marketing, SEMPO
This entry was posted on Tuesday, October 31st, 2006 at 6:57 pm and is filed under Geek Squad. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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